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The total product configuration in Prima is close to a thousand

?We are always going to be ahead of all the competition put together, in terms of our product bandwidth. We will have a product for any application, for any horsepower point,

Tipping point

The trucking industry has changed quite dramatically in the last ten years and all indicators are that in the next ten years, it is going to be more intense.

We are what we are because of our customers

?Our mandate is very clear. We have a dominant market position in the Indian com?mercial vehicle industry, more so in medium and heavy trucks where we have a 68 per cent market share. Our objective is crystal clear; it?s not just to retain the market leadership position,

Telematics from Tata

Tata Motors will commercially launch telematics shortly. Tata Motors is expected to launch telematics in a couple of months. The Prima range is fitted with a data logger or a telematics unit, which is more than locating a truck.

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